Email Marketing Mastery (1-on-1 Online)

Turn a cold email list into a predictable revenue machine — with personal 1-on-1 coaching.

A hands-on, personally-mentored program that takes you from zero to running profitable email campaigns. Learn how to research your audience, build a qualified list, craft emails that actually get opened, and automate the entire funnel with GetResponse. Delivered 1-on-1 online via Zoom or Google Meet.

Level
Foundation
Status
Available
Duration
10.5 Hours • 16 Lessons
Instructor
Hoan Do (Founder, CookConnects & Wizy | EPFL Master)

Curriculum

Email Marketing Fundamentals

Duration: 1h 30m

  1. The Nature of Marketing & Sales — 30 min
  2. Marketing Realities: Why Most Emails Fail — 60 min

Building a Profitable Customer List

Duration: 2h 15m

  1. The 6-Step Framework: Turn One Email into a Customer — 45 min
  2. Creating an Irresistible Free Gift (Lead Magnet) — 45 min
  3. From Subscriber to Loyal Client — 45 min

GetResponse — Setup & Foundations

Duration: 2h 45m

  1. Account Setup & Deliverability — 40 min
  2. Building Your First List & Webform — 40 min
  3. Designing a High-Converting Landing Page — 45 min
  4. Lab: Publish Your Opt-in Page — 40 min

Campaigns, Copywriting & Automation

Duration: 2h 30m

  1. Email Copywriting that Sells — 40 min
  2. The Sales-Closing Email Sequence — 40 min
  3. Marketing Automation & Autoresponders — 40 min
  4. Advanced: Segmentation & A/B Testing — 30 min

Metrics & The 9-Day Roadmap

Duration: 1h 30m

  1. Reading the Numbers: Open, Click & Conversion — 30 min
  2. The 9-Day Lead Generation Roadmap — 40 min
  3. Capstone: Launch Your First Campaign — 20 min

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