Google Ads Mastery (1-on-1 Online)
Put your business in front of millions — profitably. Master Search, Display & YouTube Ads.
A deep, personally-mentored program that takes you from your first Google Ads campaign to advanced, profitable, multi-channel advertising. Master keyword research, ad ranking and Quality Score, conversion tracking, automation rules, the Display Network, and remarketing. Delivered 1-on-1 online via Zoom or Google Meet.
- Level
- Advanced
- Status
- Available
- Duration
- 50 Hours • 13 Modules
- Instructor
- Hoan Do (Founder, CookConnects & Wizy | EPFL Master)
Curriculum
Overview & Account Setup
Duration: 4h
- Introduction to Google Ads — 45 min
- Account Creation & Billing — 45 min
- Your First Search Campaign — 60 min
Keyword Research
Duration: 3h
- Keyword Planner & Research Tools — 60 min
- Organizing & Grouping Keywords — 45 min
Ad Rank & Quality Score
Duration: 4h
- The Ad Rank Formula — 45 min
- Keyword Match Types — 60 min
Ad Creative & Extensions
Duration: 5h
- Writing High-Performing Ads — 60 min
- Ad Extensions (Assets) — 75 min
Conversions & Bidding
Duration: 4h
- Conversion Tracking Setup — 60 min
- Bidding Strategies & Settings — 60 min
Campaign Optimization
Duration: 4h
- Negative Keywords & Search Terms — 60 min
- Landing Page Optimization — 45 min
Automation Rules
Duration: 3h
- Automated Rules & Scripts — 60 min
Click Fraud & Invalid Traffic
Duration: 2h
- Preventing Invalid Clicks — 60 min
Analytics & Reporting
Duration: 2h
- Reports, Filters & Quality Analysis — 60 min
The Display Network
Duration: 3h
- GDN Overview & First Campaign — 60 min
GDN Targeting
Duration: 3h
- Targeting on the Display Network — 60 min
Display Ad Formats
Duration: 3h
- Responsive & Image Ads — 60 min
Remarketing (Capstone)
Duration: 6h
- Remarketing Fundamentals & Setup — 75 min
- Capstone: Full-Funnel Account — 75 min